Working toward a sustainable future

Paul West discusses how we can reduce our impact on this beautiful planet by embracing sustainability.

“I saw an interesting graph once which plotted the use of the word “sustainability” in written language from the fifties to the present day. The curve in the graph grew exponentially and plotted that by 2050 every single written word in the English language would be sustainability.

The moral of the story is sustainability is becoming an ever growing part of our lives; it’s everywhere we look, in marketing, the public and private sectors, media and everyday conversation. At its core sustainability refers to our ability to sustain our culture in a manner which doesn’t diminish our environmental, social or economic resources. It challenges the assumption of limitless economic growth which our western capitalist society is built upon.

Let’s save the nitty gritty details of what defines sustainability for a lengthier discussion though, the important thing to talk about is what we can do to ensure future generations enjoy the same quality of life we do.”

It is a pity that sustainable behaviors are not following the same curve. At New Angles we work to change this and help companies to boost their performance and their positive impact.